| Project/product/software has a distinct name regardless of its application area. A search by Google on the name plus keywords from the application area throws up the project web site in the first page of matches. |
|
|
|
|
|
|
0.1 |
0.2 |
0.3 |
| Project/product/software has a distinct name within its application area. A search by Google on the name plus keywords from the application area throws up the project web site in the first page of matches. |
|
|
|
|
|
|
0.2 |
0.3 |
0.4 |
| Project/product/software has a logo. |
|
|
|
|
|
|
0.2 |
0.4 |
0.6 |
| Project/product/software has its own domain name. |
|
|
|
|
|
|
0.4 |
0.7 |
1.0 |
| Project/product/software name does not throw up embarrassing “did you mean…” hits on Google. |
|
|
|
|
|
|
0.1 |
0.2 |
0.3 |
| Project/product/software name does not violate an existing trade-mark. |
|
|
|
|
|
|
0.2 |
0.4 |
0.6 |
| Project/product/software name is trade-marked. |
|
|
|
|
|
|
|
0.1 |
0.2 |